Your company is better than your website makes it look.
You are excellent at what you do. Your clients know it. Google doesn't. Your Content Amigo closes that gap: it learns your business, then writes strategic, on-brand articles that pull traffic to the pages you already sell from. You review, you publish, you keep the keys.
Before the call, I load your business into The Brain and generate real articles about your topics, in your voice. You judge the product on your content, not a stock example.
The most expensive gap in your business is the one you can't see.
The businesses I build this for are genuinely good. Real expertise, loyal clients, work that holds up. Then a prospect googles them and finds a thin website and silence where there should be authority. The gap between how good you are and what shows up online costs you deals every week, quietly, without ever telling you.
You've probably tried to close it. Three ways, three dead ends.
A generic AI tool
It writes fast and it writes hollow. Every article sounds like it could belong to anyone, because the tool knows nothing about you. You spend more time fixing the output than it would have taken to write it yourself.
An agency
They take the work off your plate and the control with it. You wait, you review drafts that miss the point, and you pay a retainer whether the content lands or not.
Doing it yourself
You know your business better than anyone. You also don't have four hours a week to write, optimise, find images, build links, and publish. So it slips, and slips, and stops.
The problem was never your expertise. It's that nothing turns your expertise into content without eating your time or losing your voice.
Your Content Amigo starts by learning your business. Once.
Most AI writes from a blank prompt every time, so every article starts from zero. Your Content Amigo doesn't. It runs on The Brain: a single profile of your company, your content strategy, your tone of voice, and the people you sell to. You load it once, in one session with me, and every article after that is anchored to it.
That's the whole difference. “Generic AI content” and “AI that knows your business” are not the same product. One guesses. The other writes from what your company actually knows, in the way your company actually talks.
Load your business once. Your Content Amigo uses it forever.
Starts from zero, every single time.
- Your company
- Your strategy
- Your voice
- Your buyers
Anchored to what your company actually knows.
Your Content Amigo does the heavy lifting. You keep control of every step.
Brief The Brain
In one 90-minute session we load your company profile, strategy, voice, and audience. This is the part that makes everything after it sound like you. Done once, never lost.
Your Content Amigo goes to work
It reads your sitemap, finds the pages you already sell from, and takes each article from idea to brief to outline to finished draft, with SEO and images handled. The AI does the heavy work. You are never locked into what it produces: every step can be adjusted or rolled back, so nothing runs away from you.
You approve, then it publishes everywhere
Every piece comes to you before it goes live. When you approve, your Content Amigo publishes the article and automatically turns it into a LinkedIn post that links back to it. One approval covers your website and your social. Your Content Amigo proposes, you decide, always. You keep the keys.
You already own the pages that convert. Your Content Amigo builds the traffic that reaches them.
Random blog posts don't grow a business. Your Content Amigo does something different. It starts from your sitemap and finds your money pages, the product and service pages where deals actually close. It does not rebuild them or replace them. It builds a cluster of articles above each one.
Deeper articles for people comparing their options, each linking down to the page that sells. Lighter articles for people who don't yet know they have the problem, each linking to the next step. Every piece has a job and a destination.
This isn't guesswork about topics. Every idea is placed by where the reader actually is, using Eugene Schwartz's five stages of awareness, from someone who doesn't yet know they have the problem to someone ready to buy. Your Content Amigo writes for the stage the reader is in and moves them one step closer, instead of pitching people who aren't ready.
Google notices. One page on a topic is presence. Seven pages covering it from every angle is authority, and authority compounds. Each article you publish makes the whole cluster stronger, and the pages you sell from climb with it.
No rebuild. No starting from scratch. Just more of the right traffic reaching the pages you already have.
You already own this. We build the traffic above it.
You don't have to take my word for it. You're reading the proof.
Most agencies show you a case study you can't check. I'd rather hand you the product. Every article on this site is made by Content Amigo, powered by The Brain. Not as a disclaimer, as a demonstration. Click into any of it and inspect the work yourself.
- Every article on this site was written by Content Amigo, not by hand.
- It runs on the same Brain and the same workflow you’d get.
- Each piece targets a real search term and links down to a page that sells.
- No stock-photo filler, no generic AI voice. Judge the quality directly.
Built for established B2B companies that are better than their marketing shows.
This is for you
If you run a real business with real expertise and no content team to prove it. If you've been burned by a generic tool or an agency that never quite got your voice. If you know content should be working for you and it isn't, and you want it handled without handing over control.
It's not for everyone
If you want a firehose of cheap posts, there are faster and worse tools for that. Content Amigo is for companies that would rather publish less and mean more.
The Founding Member offer.
I'm opening 5 founding seats for Content Amigo. 3 taken, 2 open. Founding Members lock the lowest price this platform will ever have, and get me personally on the build.
- Content Amigo, full access
Every feature, every tier.
- Brain Setup Session
90 minutes, one on one with me, to load your business properly.
- Content Strategy Sprint
A 90-day topic plan with keyword priorities, built with you.
- Three done-for-you pages
Produced during onboarding, published before your first invoice lands. You see it work before you pay for a full month.
- The weekly rhythm guide
So your 30-minutes-a-week routine runs itself.
- A direct line to me
Your feedback shapes the roadmap.
- Every Amigo I ship next, included forever
The platform is growing. Founding Members get what comes, at no extra cost.
- Your price, frozen for life
Founding Members pay less, get more, and never see an increase.
Locked for life.
When Content Amigo opens to everyone, the full platform runs to $599/month and the onboarding above is not included. Founding Members pay less, get more, and never see an increase.
You see your content in the demo before you pay a cent.
You see it work before you commit. Then you're still protected.
Before you pay: the demo
I load your business into The Brain and generate your content live, on your topics, in your voice. If it doesn't impress you, you walk away and owe nothing.
After you start: the 60-day guarantee
Complete your setup, publish your first pieces, and if within 60 days you're not satisfied with the quality or the value, you get a full refund. The only condition is that you actually used it, because that's the only way it can prove itself.
I only take on a handful of clients at a time, so your account gets my real attention, not a hand-off to someone junior. If the content isn't landing, I won't hide behind a retainer and hope you don't notice. We fix it together, or we stop. At an agency, you carry the risk. Here, I carry it.
5 seats. 2 open.
This isn't a fake countdown. There are five founding seats because founding onboarding is done by me, in person, and five is what I can do well. When the fifth seat is taken, founding pricing is gone and it does not come back. The next people in pay full price for less.
Why I built this.
I'm Henk Achtereekte. After 25 years in online marketing, I got tired of watching the same thing happen to good companies: excellent work, invisible online. One client became the catalyst. Instead of handing them advice, I built them a system that learned their business first and wrote content that actually sounded like them. It worked. Then it worked for the next one.
Content Amigo is that system, turned into a product. Proven inside a real client relationship before it was ever for sale.
More results, no hassle.
That's the whole idea.
The questions you're already asking.
Can't I just do this in ChatGPT myself?+
You could. And you'd spend your week prompting, editing, and fact-checking output that reads like everyone else's. Your Content Amigo already knows your voice, your expertise, and your topics, and hands you finished articles to approve. The AI isn't the hard part. Having the work already done is.
Will it actually sound like us, or like every other AI tool?+
That's the entire point of The Brain. Every article is anchored to your voice and your expertise, and you approve each one before it goes live. You'll see it in the demo, on your own topics, not a canned example.
AI just makes things up.+
Your Content Amigo works from what your business actually knows, not from thin air. Nothing publishes without your sign-off. You're the last set of eyes, every time.
I don't have time to babysit another tool.+
You won't be babysitting anything. Setup is one session with me. After that it's about 30 minutes a week, and you spend it approving, not building, prompting, or chasing a freelancer.
What if you disappear in six months?+
Fair thing to ask any young tool. Founding Members lock a frozen price, a direct line to me, and a say in the roadmap. And your content is always yours to keep. You're not a line on a churn report. You're on the build.
I've been burned before.+
Then the demo is built for you. You see real articles on your real topics before you pay a cent, and if it's not right, you have 60 days to walk. The risk sits with us, not you.
Still weighing it up? The demo answers faster than any FAQ can. You'll see it work on your own content.
See your content first. Decide after.
The gap between how good your company is and what shows up online is costing you deals right now. You can keep hoping it closes on its own, or you can watch your Content Amigo close it, on your topics, in your voice, before you spend anything.
Five seats. Two open. The price will never be lower than it is today.
I'll load your business into The Brain before we talk. You'll see your content, not a stock example.